Image by Bruno Gomiero for Unsplash

Why Video Content is the future and audiences can’t get enough of it.

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By Suzanne Brown. Read time 2 mins

If a picture paints a thousand words, a video paints at least ten thousand! There’s no better format for getting a lot of engaging information across in a short space of time – a 2-minute video could convey as much information as a 7 minute read, giving more context and nuanced information at the same time. People are hard-wired for connection and stories, and video helps you build a relationship with your ideal audience in a few minutes. It’s one thing to read about someone’s passion for their cause or business, but quite another to hear that passion in their voice, see it in their face and see the results of their labours. Video is also incredibly versatile; you can use it anywhere, any time and on any platform.  

Here are some stats that you might find interesting

– Video on landing pages could increase conversion by up to 86% (Source: Forbes)

– About 68% of consumers have been watching more videos online since the pandemic (Source: Wyzowl)

– Almost 50% of online users look for product or service videos before investing (Source: Think with Google)

– 69% of people prefer a video about a product or service to text (Source: Wyzowl)

– People retain up to 95% more information from a video (Source: Forbes)

– 57% of people who watch a video about a good cause go on to donate (Source: Google)

– 39% of people who watch a video will search for an organisation within 24 hours (Source: Google)

– Approx. 62% of videos are viewed on a mobile device (and video is the best format for mobile!) (Source: Ooyala)

Cisco predicted that video will make up 82% of all internet traffic by 2022, video consumption is rising exponentially every year, and more than 78% of marketers surveyed believed that video helped them get new customers (Source: MotionCue), video is here to stay.  

What audiences and marketers alike love about video is that you can show your values and quality of work without having to be over the top or ‘salesy’ about it. Many businesses and organisations don’t want to be pushy, and audiences can smell a sales pitch a mile off. You don’t need to say much at all if you’re showing footage or images of you or your staff caring about their customers or beneficiaries or letting them speak for you.

If you need any help working out what story you’d like to tell and the best way to communicate it, give us a call or drop us a line.  

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