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Why is video content an essential part of your Comms strategy? Pt 2

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By: Suzanne Brown Read time: 2 mins

In the last post, we covered how important video is to make emotional connections with your audience. This week I wanted to talk about the stats behind why video content is such an essential part of your Comms Strategy.  

Consumers are increasingly getting their information through video, and demand is increasing every day. And Google loves it and you for using it; you’re 53 times more likely to rank top on Google if you have a video embedded on your website. And video boosts organic search traffic on a website by 157%. ( 147+ Video Marketing Statistics)

Google reported that 60% of consumers would rather watch a video over live TV in the US. The same report says consumers 18-49 are spending 74% more time on YouTube. Approximately 5 billion videos are being watched every day on YouTube, with an average mobile viewing time of 40 minutes. 

Once you’re getting in front of all these eyeballs, video is an excellent way of packing a whole lot more visually appealing and engaging information into a short timeframe. And audiences are up to it, our brains process images 60,000 times faster than text or words, and 73% of all communication is visual. People also retain up to 95% more information with video, and 57% of people who watch a video donate.

Your comms strategy should communicate your impact so that potential customers and supporters will know, like and trust you with their money and time. As Michael Margolis says (well, I’m paraphrasing) in his brilliant book Story 10X, you can win over even the most reluctant audience by helping them see and feel your story; once you’ve achieved that, they can’t help but believe it! I don’t think there are many things better than video to do this.  

If you need any help finding and crafting your story, give us a call.

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